A bonus is additional compensation paid to an employee. As the job market heats up, the competition among employers to attract and retain good workers is growing. Bonuses may be a way for your company to gain a competitive edge in the job market. This is especially true for small businesses that may not offer the same menu of fringe ... Read More »
Each year, Google processes billions of automotive industry queries across the United States. In fact, 69 percent of people use Google Search to find answers when they need automotive services. In automotive PPC, the competition is fierce! Understanding the most current auto industry trends and car advertising tactics gives smart marketers a leg up on the competition. That’s why we ... Read More »
I am not a great artist. Don’t get me wrong, I can draw a lot of things fairly well and I can compose a scene clearly, but I wouldn’t consider myself a great draftsman like Arno, Watterson, or my late friend, Richard Thompson. So when I had to draw a realistic hand for this cartoon, I kind of cheated. I ... Read More »
Selling at flea markets doesn’t just mean clearing out some junk from your basement and throwing it on a table. You can actually build a business around selling at flea markets. But you’ll need some flea market sales tips to really increase your profits going forward. Here are some flea market selling tips to make your next flea market sale a ... Read More »
Keeping track of your products and assets manually is a chore. Why not barcode them? The technology to create them is accessible via the Web and there are tons of free apps for smartphone users that can serve as scanners. For the business owner who needs to get inventory organized and barcoded, this list of barcode generators is for you. ... Read More »
Apple introduced its unusual-looking Mac Pro last week, bringing the cylindrically-shaped desktop computer to the market before the end of the year. The company says the new computer should be available by December. Clearly, the first thing you’ll notice on the Mac Pro is its appearance. The company says the computer is designed around a thermal core and there’s just ... Read More »
Small business owners are always looking for effective ways to manage and save time running their businesses, and what better way to do that than with new software applications? If you are one of those business owners who would like to easily create estimates and turn them into invoices for your small business, seamlessly log hours and bill clients for ... Read More »
It isn’t easy to be an Apple fan and a fan of Microsoft Office, too. But some small business owners are certainly in that boat.You may prefer a Mac for work, but clients can’t stop sending you .doc files. So what is a Mac loving Microsoft Office using business owner to do? Well, fortunately a solution is at hand. The ... Read More »
Donald Trump’s ascendancy to president of the US has many lessons for us all, but one expert believes tech businesses, in particular, should study from his real-time marketing techniques. David Meerman Scott, author of The New Rules of Marketing and PR, told attendees of Comptel’s Nexterday North conference in Helsinki that technology companies in particular need to revamp their marketing, ... Read More »
Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to ... Read More »
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