If you use Facebook, Twitter, and other social media marketing tools to promote your business (and who doesn’t these days?), then you know there are social media etiquette rules that your business should follow. Break the rules, and your marketing results will plummet. But did you know there are also copyright rules for social media that your business needs to ... Read More »
LinkedIn connection request message What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” Aside from using a ridiculously bad LinkedIn profile photo, using the default LinkedIn connection request message is one of the biggest mistakes you can make on LinkedIn. It severely limits the number of LinkedIn connections ... Read More »
Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email marketing. Your best business comes from people who know you. The people on your email lists are more likely to engage with and buy from you. Despite all its positives, email marketing presents several challenges. Email ... Read More »
Trying to promote a retail store on social media? The process can be tricky. But luckily, there are some promotions and contests that can make it a bit easier to get the word out about your retail business. The National Retail Federation hosts one such contest. The organization hosted its 2016 “This is Retail” promotion at its Retail’s BIG Show ... Read More »
What you share on social media won’t stay private forever. Increasingly, prosecution and defense attorneys are requesting copies of a plaintiff’s social media history in order to prove or disprove liability and damage claims. While most of the lawsuits have been limited thus far to medical malpractice and personal injury lawsuits, could similar social media requests be made for business ... Read More »
Since Facebook announced its new live streaming feature last year, and then opened it up to all users in December, the feature hasn’t exactly caught fire as some expected it would. But Facebook Live does have some potential benefits for business users. And a few business users have been able to try out the new feature and use it to interact with ... Read More »
Getting your content to go viral can provide a huge boost to your business. Unfortunately, there’s no surefire way for you to ensure viral success. However, recent findings from BuzzSumo suggest that there are several factors that can contribute to whether or not a post has a good chance of reaching that coveted viral status. Below are some of the traits of ... Read More »
Can you really measure social media ROI? You have an excellent team of social media marketers and copywriters. You know they blog and post regularly on channels like Facebook, Twitter, LinkedIn and others. But, how do you know if the effort is really paying off? Can you track social KPIs to see trend charts that coincide with your business growth? Most businesses new to social media ask these questions ... Read More »
Pinterest, the popular social media pinning platform, once had the reputation of mainly being preferred by women. But that’s no longer the case. Recently, the site posted a list of pin topics that are popular with men, women and both. If your business is one that targets men, but you would still like to use Pinterest for marketing, take a ... Read More »
Who’s been looking at your LinkedIn Profile? What LinkedIn Profiles have you been looking at? There are three options for LinkedIn profile privacy. LinkedIn Privacy Settings allow you to determine how much information you share when you are viewing someone else’s LinkedIn Profile. I’ll explore all three of them here and show you how easy it is to make a change. One ... Read More »
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