Apple Marketshare in Samsung’s Home Country at Record High: Strategy Analytics

Apple Marketshare in Samsung's Home Country at Record High: Strategy Analytics

Samsung smartphones maintained their dominant market status late last year as Apple iPhones expanded their presence in South Korea, an industry report said on Monday.

According to the report by industry tracker Strategy Analytics, the South Korean tech giant shipped 24 million units in the local market during the fourth quarter of 2017, reports Yonhap news agency.

The figure accounts for 46 percent of combined shipments that is nine percentage points down from the same period a year earlier, the report said.

Apple, meanwhile, sold 15 million units of its iPhones in the same quarter, with its market share reaching a record high 28.3 percent.

The figure for the iPhone is 3.3 percentage points up from the same period a year earlier, Strategy Analytics said.

Samsung has been moving to maintain its market share through budget models.

In the global market, Apple shipped 77.3 million smartphones worldwide in the October-December months, overtaking Samsung Electronics, a separate report said.

Apple captured first place with 19.3 percent global market share, nudging Samsung into second place, Strategy Analytics said.

The industry tracker said there was robust demand for the iPhone X, though global iPhone volumes have been on the decline on an annual basis for five of the past eight quarters.